Every part of India enjoys drinking soft drinks. While significant brands rule, something new is here: “Red Stone,” Kashmir’s first carbonated drink brand. Red Stone is building a new local industry, creating jobs, and bringing fresh hope to the region’s youth. Even though big names usually lead the market, something fresh and intriguing is happening in Kashmir. For the first time, a brand from this region is trying to succeed internationally.
The Man Behind Red Stone: Aaqib Tufail Raina
Aaqib Tufail Raina, a 33-year-old from Arihal, Pulwama, has launched Red Stone, Kashmir’s first-ever carbonated soft drink brand. This isn’t just a drink; it’s a symbol of hope, innovation, and youth entrepreneurship. With Red Stone, Aaqib has brought a refreshing beverage to the market and opened doors for jobs and growth in the region. His journey shows how a simple idea can spark a revolution, inspiring young people to dream big. This article dives into Aaqib’s story, the rise of Red Stone, and its impact on Kashmir’s economy and youth.
The Spark of an Idea
Aaqib Tufail Raina, a postgraduate in Islamic Studies, has always been passionate about doing something different. Growing up in Pulwama, he saw Kashmir’s lack of job opportunities. About ten years ago, while travelling in South India, Aaqib noticed people enjoying caffeine-free carbonated drinks. He learned that caffeine, often found in soft drinks, can harm health. This got him thinking—why not create a healthy, local soft drink for Kashmir? He wanted a drink that was tasty, safe, and made with Kashmir’s pure resources. This idea stayed with him, and he began researching how to turn it into reality. Aaqib visited manufacturing plants in Gujarat and Telangana, spending three years learning the art of soft drink production. His hard work paid off when he launched Red Stone in July 2024, marking a historic moment for Kashmir’s beverage industry.
What Makes Red Stone Special?
Red Stone isn’t just another soft drink; it’s unique. Unlike big groundwater brands, Red Stone uses pure glacier water from Kashmir, giving it a fresh and natural taste. The drink is fruit-based, with 7% fruit content, which makes it healthier and more appetizing. Available in flavours like orange, green apple, and the trending maza-style mango, it has won the hearts of locals. Aaqib also introduced a groundbreaking honey-infused lemonade, the first in India, using 8-9 grams of local Kashmiri honey per bottle. This 200ml bottle, priced at just ₹25, is affordable and perfect for all seasons. Being caffeine-free, Red Stone is a safe choice for everyone, from kids to adults. Combining local ingredients, health benefits, and great taste sets Red Stone apart in a crowded market.
A Boost for Kashmir’s Economy
The Indian soft drink market is massive. According to researchandmarkets.com, it was worth $18.25 billion in 2022, with a growth rate of 19.8% from 2017 to 2022. By 2027, it’s expected to reach $49.34 billion. Red Stone is carving its place in this booming industry. Aaqib’s production unit in Pulwama employs 101 young people, including both boys and girls, providing much-needed jobs in Kashmir. He plans to hire five to eight more workers soon. The brand has already produced 10-15 lakh bottles for the year, showing strong demand. Red Stone is not just sold in Kashmir but has reached Jammu, Uttar Pradesh, and even caught the attention of tourists at Dal Lake. Traders from other states now demand Red Stone for their markets, proving its growing popularity. This success creates a ripple effect, boosting Kashmir’s economy and encouraging other young entrepreneurs to start their ventures.
Empowering Youth Entrepreneurship
Kashmir’s youth face many challenges, including unemployment and limited opportunities. Aaqib’s Red Stone is a game-changer in this regard. By starting his own business, he has shown that young people can achieve great things with determination and hard work. His startup provides jobs, but more importantly, it inspires others to follow their dreams. Aaqib’s use of local resources like glacier water and Kashmiri honey supports the region’s farmers and suppliers, creating a growth cycle. The Jammu and Kashmir government’s youth-centric policies, praised by the PHD Chamber of Commerce, have also helped entrepreneurs like Aaqib. Events like the Global Investors’ Summit bring investors to the region, creating more startup opportunities. Red Stone proves that Kashmir’s youth can lead the way in innovation and business, turning local ideas into global brands.
The Road Ahead for Red Stone
Aaqib’s journey with Red Stone is just the beginning. He dreams of making Red Stone a household name across India and beyond. With its unique flavours, health benefits, and local roots, the brand has the potential to compete with international giants. Aaqib plans to expand production, hire more workers, and introduce new flavours to keep up with market trends. He also wants to promote Kashmir’s natural resources globally, showcasing the region’s pure water and honey. Despite competition from big brands with decades of market presence, Aaqib is confident that Red Stone’s quality and story will win customers. His success is a beacon of hope for Kashmir’s youth, proving that they can overcome challenges and build a brighter future with vision and effort. Red Stone is not just a drink—it’s a movement for change, taste, and progress in Kashmir.
Also Read: UPSC Success Story: How Mohammad Muneeb Bhat From Kashmir Made It Big
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