HomeENGLISHBhaderwah's Lavender Revolution: A Fragrant Success Story

Bhaderwah’s Lavender Revolution: A Fragrant Success Story

Lavender Revolution: Tucked away amidst the majestic Himalayan mountains, Bhaderwah, often called “Chota Kashmir,” is a small town in the Chenab valley that epitomizes natural beauty. Located just 185 kilometers from Jammu, the winter capital of Jammu and Kashmir, this charming town sits approximately 1,620 meters (5,315 feet) above sea level. Its picturesque meadows, serene lakes, and vibrant local culture make Bhaderwah renowned.

Nature’s Bounty in Bhaderwah

Bhaderwah boasts rich biodiversity, with diverse flora and fauna thriving in its lush forests. Recently, the region has witnessed a remarkable surge in lavender farming. Lavender, known for its sweet floral aroma, is native to the Mediterranean, the Middle East, and India. In India, it is predominantly cultivated in Himachal Pradesh, Jammu Kashmir, and Uttarakhand.

Lavender: The Purple Revolution

The Indian government has recognized the potential of lavender and designated it as a Doda brand product, paving the way for its promotion as an exotic aromatic plant. This growth in lavender cultivation is part of the government’s Aroma Mission, heralding what is now known as the “Purple Revolution” in the state of Jammu and Kashmir.

Empowering Farmers and Women

Farmers like Bharat Bhushan, who shifted from maize to lavender farming in 2010, have played a pivotal role in promoting this aromatic crop. Bhushan’s success story inspired others to follow suit. The region’s cold climate has proven ideal for lavender farming, as these drought-resistant flowers thrive in temperate conditions.

Women in Lavender Cultivation

In Kashmir, women have also ventured into lavender cultivation, contributing significantly to the industry. Training programs have empowered over 200 girls in lavender and rose cultivation, processing, and value addition. Many of these trained women have started businesses, enhancing their economic independence.

A Vision for Prosperity

The Aroma Mission’s Phase II, following the success of Phase I, aims to benefit over 45,000 individuals and assist more than 75,000 households. Jammu and Kashmir’s climate proves conducive to lavender growth, as this hardy plant can withstand frigid winters and temperate summers.

For a detailed story, please visit: Awaz the voice

Also Read: India’s Global Leadership: G-20 and Development

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