House of Maithili, a social enterprise, provides training and employment to rural women in India, producing ethically-made and sustainable fashion products. By empowering women, the initiative aims to reduce poverty and promote gender equality. The brand’s unique designs also showcase the beauty of Maithili culture. Recently, there has been a growing awareness of the importance of empowering women and creating more employment opportunities. In Purnia, Bihar, a new initiative called House of Maithili is doing just that. Through this startup, women are not only being trained in the art of handloom but are also becoming self-reliant by getting employment.
Increasing the Handloom Culture in Purnia:
One of the primary objectives of the House of Maithili is to promote the traditional art of handloom in Purnia. The town has a rich history of handloom weaving, but the industry has faced many challenges over the years. With the advent of modern textile manufacturing techniques, the demand for handloom products has declined. However, the House of Maithili is working to revive the handloom culture in Purnia by training local women in handloom weaving.
Connecting Local Women with Employment:
The second objective of the House of Maithili is to provide employment opportunities for local women. The startup has partnered with local women’s groups and self-help groups to identify women interested in learning the art of handloom weaving. These women are then trained by experts who teach them the various techniques and processes involved in handloom weaving.
Once the women are trained, the House of Maithili provides them with employment opportunities. In addition, the startup operates as a fashion e-commerce site where customers can purchase handloom products made by the women of Purnia. This has created a sustainable source of income for these women, who can now support themselves and their families.
Through the House of Maithili, local women learn a new skill and become self-reliant. By providing them with employment opportunities, the startup empowers these women and gives them a sense of agency. As a result, they no longer have to depend on others for their livelihoods and can contribute to the economic development of their community.
The startup is also helping to break down traditional gender roles and stereotypes. For example, in a society where women are often expected to be homemakers and not breadwinners, the House of Maithili challenges this narrative by providing women with the tools and resources they need to succeed in the workplace.
House of Maithili is a shining example of how entrepreneurship can be used for social change. The House of Maithili promotes handloom culture and provides employment opportunities for local women in Purnia. It creates a sustainable source of income and empowers women, significantly impacting their lives. This initiative aims to create a more equitable and inclusive society.