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Batul Aijaz Safvi: A Culinary Entrepreneur from Srinagar

Batul Aijaz Safvi, a talented cook from Srinagar, has turned her passion for cooking into a successful business venture, Jazzba Food and Spices. Her story proves that it does not matter how many hurdles you have – you can always become successful with the help of technology. From a home kitchen, Batul has entered the cloud kitchen business today; not only did it change the course of her life, but it also encouraged others in the valley to venture into this model.

Starting Small: From Home Kitchen to Cloud Kitchen

Batul started her own small journey from home-kitchen, where used to cook meals for family and few friends only. Slowly, she extended her expertise in cooking services to her connections. This with time became formally recognized when meal deliveries became popular, not long from then. A week later, she formally opened Jazzba Food and Spices on a good luck day, we could see that the response was good.

Chicken Biryani Cooked by Batul Aijaz Safvi (Source-DNN24)


Batul Aijaz Safvi’s vision was clear: Cooking is an art without restrictions. Her menu supports this belief where she serves Indian, Pakistani, Kashmiri and Chinese foods. Its variety differentiates her; everyone has a preference thus can be attended to by her. Batul began her business with little capital well invested and was able to open branches in different sites in a month. Her success proves that indeed cloud kitchens have high potential for the business can be set up with little capital investment yet the franchise can sell its food to many people.

Batul Aijaz Safvi: Overcoming Challenges

All these are so evident in Batul Aijaz Safvi, now a mother, wife and a businesswomen who has not relented no matter the families’ many challenges. Thus, having a lot of free time, she got actual pleasure and satisfaction from work. Together with her husband Aijaz Safvi, a small staff was able to sustain and break major barriers to entry. The fact that her husband left a regular job in a firm and joined her full time is enough about their commitment and hard work.

Batul Aijaz Safvi with Her Husband Aijaz Safvi (Source-DNN24)


In own words, Batul Aijaz Safvi said that she treats every dish with respect and love. The given philosophy is popular with her shoppers, garnering her much popularity. As for motivation, she not only sources all the food and beverage ingredients, prepares all meals and drinks, and personally delivers the orders, she also monitors the standard and the quality control of the company. Her right hand assistant, former accountant, also helped in managing operations of the business.

Expanding Horizons: Food preference from Home Kitchen to Exhibitions

To some extent Jazzba Food and Spices has expanded from delivering food to homes to vending in exhibitions and food booths. These events have been useful in allowing Batul to expand her market base through her products, something that has been beneficial to her business. Some customers have expressed their satisfaction with the quality and taste of the food that is prepared by her hence they order repeatedly and recommend others.

French Fries Cooked by Batul Aijaz Safvi (Source-DNN24)


Batul Aijaz Safvi’s move has caused other women in the valley to look at the cloud kitchen business model. As for the tactics it is crucial to make slow steps and expand gradually, using such elements as available media at the moment. To her, getting there does not necessarily involve so much capital, but sheer commitment and foresight.

The message about survival and future that can be derived from the book:

Batul Aijaz Safvi strongly supported herself on the belief in faith and optimism. She uses positive words that depict a situation so people should not lose hope and they should believe in themselves. Her life story, therefore, supports anyone willing to work hard through perseverance and flexibility to follow new systems to success.

Carrot Pudding Cooked by Batul Aijaz Safvi (Source-DNN24)


The start of Jazzba Food and Spices seems to be in line with the increasing popularity of cloud kitchens in India and even in other regions of the world including Kashmir Valley. While many people will be pursuing this business model, the story of Batul Aijaz Safvi is one that shows how passion mixed with technology can change lives. Jazzba Food and Spices is her creation which cannot be synonymous with the concept of talents when there is an opportunity to turn ideas into businesses. Her journey underscores the fact that anyone can achieve success with determination, hard work, and the willingness to adapt to new ideas.

Bataul Aijaz Safvi Cooking Food (Source-DNN24)


The rise of Jazzba Food and Spices reflects a broader trend of cloud kitchens gaining popularity across India, including in remote regions like the Kashmir Valley. As more people explore this business model, Batul’s story serves as a shining example of how passion, combined with technology, can transform lives.

Also Read: Prazna Foundation: A Compassionate Approach to Menstrual Health and Women’s Dignity

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