The handloom industry in India has emerged as one of the most special cottage businesses over time. It has become an essential source of livelihood for millions of people across the country. But what is the real market situation, and what do buyers think about handloom products? Let’s have a special conversation with people directly connected to the handloom industry to understand the ground reality.
The Beautiful World of Handmade Products
When you visit a handloom manufacturing unit, you will be amazed to see the variety of products they create. From bed sheets to cushion covers, from curtains to pillow covers – everything is made with such care and attention to detail. The workers explain that they have standard sizes available, but if a customer wants a 9×9 size or any custom dimension, they are ready to make it according to the customer’s requirements.The pricing is very reasonable and caters to all classes of society. Whether you belong to the middle class, lower class, or upper class, there’s something for everyone.
A bed sheet costs around 550 to 750 rupees, depending on the design and work involved. The applique work bed sheets are specially priced at 750 rupees, while simpler designs start from 550 rupees. These products are available both offline in exhibitions and online on platforms like Amazon, making them accessible to customers everywhere. What makes these products special is their guarantee. The manufacturers confidently say that the colors are completely fast and will not fade even by zero percent. This confidence comes from the traditional methods and quality materials used in the handloom process.
The Magic of Hand-Crafted Excellence
The biggest advantage of handmade products is their unmatched quality and durability. When something is made by hand, its value automatically increases manifold. If the same product were made on power looms or machines, customers would not appreciate it the same way. The hand-crafted touch gives each product a unique character and superior quality. Many of these handloom workers have inherited this craft from their families. Their parents and grandparents were also involved in the same business, and they learned the art from them.
This generational knowledge and experience reflect in every product they create. The workers are connected with NABARD (National Bank for Agriculture and Rural Development) and participate in various exhibitions across India through SRLM and NRLM programs. The business model is simple yet effective – they prefer to sell more products at lower profit margins rather than making huge profits on fewer items. This approach helps them reach more customers and keeps the traditional craft alive. They travel across India, participating in different exhibitions and fairs, showcasing their beautiful handloom products to people from different regions.
Easy Ways to Connect and Purchase
Connecting with these handloom manufacturers is quite simple and convenient. Customers can contact them through their mobile numbers, and they provide delivery services across India. Whether you want to buy a single piece or bulk quantities, they are ready to serve everyone. For bulk orders of minimum 50 pieces, they offer wholesale prices, making it beneficial for retailers and resellers.
The process is very customer-friendly. If a customer wants to see the products before buying, they send pictures through WhatsApp. This helps customers make informed decisions about their purchases. Being manufacturers themselves, they have complete control over the quality and can customize products according to specific requirements. The beauty of their service is that there’s no minimum order limit for regular customers. Whether you want to buy 1 piece, 500 pieces, or even 2000 pieces, they are ready to fulfill your order. This flexibility has helped them build a strong customer base across different segments of society.
Special Features That Make Handloom Products Unique
Handloom bed sheets have some extraordinary features that set them apart from machine-made products. The most important feature is the fast color technology – the colors are completely fade-resistant and maintain their vibrancy for years. Unlike printed or machine-made bed sheets, handloom products are reversible, meaning you can use them from both sides.
This reversible feature is something you won’t find in Jaipuri prints or other machine-made products. The handloom bed sheets can be used from either side, giving customers double the utility and style options. This unique characteristic adds tremendous value to the product and justifies the pricing.The manufacturers are so confident about their quality that they make bold claims. They say that even a 5000 rupee suit or saree may not give the same guarantee that they provide for their 600 rupee bed sheet. They even offer to wash the product in front of customers to demonstrate the color fastness and quality assurance.
A BoomingTraditional Industry
The handloom industry is not just surviving but booming in modern India. From bed sheets to cushions, from curtains to various decorative items, handloom workers are creating a wide range of products that cater to contemporary needs while maintaining traditional craftsmanship. Their dedication, quality assurance, and customer-friendly approach are making handloom products popular among all sections of society, ensuring this beautiful traditional craft continues to flourish in the modern marketplace.
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