Lavish Choudhary, a 33-year-old Indian businessman based in Dubai, has a bold vision: to make India a sports powerhouse by the 2036 Olympics. Choudhary, who comes from a middle-class Muslim family in Uttar Pradesh, is the CEO of Yorkerfx Markets and Trillioner Coin. His latest project, ‘Play Sports,’ aims to create a sustainable sports environment in India.
‘Play Sports’ Initiative Takes Off
The ‘Play Sports’ project focuses on improving sports facilities in schools, running academies, and finding talent at the grassroots level. It was recently launched in Dubai with star power backing. Tennis champion Sania Mirza, boxer MC Mary Kom, and actor Ranvijay Singh were named brand ambassadors. Other celebrities, including cricketer Harbhajan Singh and actress Neha Dhupia, attended the launch event.
Sania Mirza praised the project’s focus on school-level sports development. Mary Kom expressed excitement about nurturing young talent, aligning with Prime Minister Modi’s vision of making India a top sporting nation. The project aims to prepare world-class athletes over the next 12 years, targeting the 2036 Olympics.
Choudhary’s Diverse Ventures in Sports and Technology
Beyond ‘Play Sports,’ Choudhary is involved in various sports-related ventures. He sponsors the Afghanistan cricket team and organises the Real Kabaddi League in India. In 2024, he held a cricket coaching camp in Dubai featuring stars like Yuvraj Singh.
Choudhary’s interests extend to technology and finance. He launched a social media app called Ginni at the ‘Play Sports’ event, designed to help content creators earn money. He also owns an AI trading robot called BotBro.
With his diverse projects and ambitious goals, Lavish Choudhary is working to transform India’s sports landscape. His efforts aim to create opportunities for young athletes and potentially lead India to Olympic success in the future.
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